Sedgwick Ave

Sedgwick Ave is a speculative design for an old school hip-hop themed restaurant. It’s visual identity combines historic and contemporary symbols to inspire a vibrant look which unites the genre’s past and present. The logo echoes the shape of records on a turntable; representing hip-hop’s collaborative nature and continual influence. Sedgwick Ave’s brand connects directly with an audience who finds inspiration in hip-hop’s timelessness.